Some people make sales look easy, but a great salesman will tell you that the sales process is as much a long-game as it is a short-game. But the real success of selling anything is trust!

Building Trust for the Seller:

1. Trust in yourself – for example, speaking with confidence and authority
2. Trust in your product or service
3. Trust in the company that you are representing

Selling Trust to the Buyer:

1. You are the person to buy from
2. The product or service will deliver as expected
3. The company will stand behind its product or service.

When your business is selling, whether inbound or outbound, make sure your people, the messages they are sharing, and your delivery are clear and true. You will have a better team for it, a better product, and a better brand.