First a bit of Email Marketing Fun Facts…


Did you know that people send more than 74 trillion emails every year?  And the numbers just keep rising.  According to the Communicator Email Benchmark Report 2017, we sent 1.8 million more emails in 2017 than we did in 2016.  As the latest Radicati Group Email Statistics Report shows, in 2018, the numbers will be even higher.  It might be crazy to believe, but by the end of the year, people will send and receive an estimated 281 billion emails per day in 2018, with an expected 3.8 billion email users worldwide.

When it comes to marketing strategies, there is no question that email marketing should be a significant component of your strategy; especially since when it comes down to the amount of revenue your company can stand to gain through email marketing.  For example, Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue. – This graph from Neil Patel shows the significance and general ROI (return on investment) that email marketing can produce in relation to other digital marketing campaigns.

The affordability of email marketing campaigns, coupled with the potential for excellent revenue growth, makes email marketing one of the best digital marketing tactics, especially for small businesses with limited marketing budgets.

Now, there are many strategies that can help you achieve email marketing success – however, this post is not one of them 😊 (You gotta learn to walk before you learn to run).  This post is to help you understand that there is a preliminary approach, tips, and etiquette that ensure high returns from your email campaigns (when you are ready to launch them).  Once you appreciate these tips, your email marketing strategy will be ready for great success!


These are the 8 Be’s of Email Marketing Etiquette


1. Be Consistent

Don’t send one email, then nothing for a month and then 3 within a week. That is not good practice and definitely not consistent!

2. Be Cool

Don’t send an email (or more) a day for two weeks – that’s just spamming and borderline stalking.

3. Be Positive

Reinforce the positive messages of what working with you or buying your products will mean to them.

4. Be Conversational

By this stage you have some rapport with your client or potential client so, let some of your personality show. Write to them as if you would talk to them. Dont’ worry about being super formal.

5. Be Respectful

This is just common sense. If you push too hard, they will not like that and likely block you.

6. Be Valuable

Even if it’s just a link to a blog post or a tool you feel will help them out, you can always add value to your relationships.

7. Be Humble

Usually, the reason someone does not respond to your email has nothing to do with you.  Leave your ego at the door, try not to let the lack of response get you upset or frustrated. Understand that we all have busy lives.

8. Be Aware of Timelines

If during your calls or meetings they mentioned an upcoming trip or something big that’s happening in their lives, take that into consideration when you’re asking for them to work together.