People are visual (hence the drastic rise in social media platforms like Facebook, Instagram, and others shifting from text-focus to photo and video-focus). People are so visual that whether you realize it or not, color plays a much bigger major role in your brand association and purchasing power than we think.

There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. Even changing the color of a CTA button can increase conversions by upwards of 10-20% or more.  For example, Hubspot recently did a color test and found that a red CTA button outperformed a green CTA button by 21%. They increased their conversion rate without changing anything about the page except for the color of the CTA. That’s the power of color psychology in marketing.


What is the Psychology of Color?


The psychology of color is an area of research that looks at how color influences our behavior and decision-making. When used in marketing, different colors can impact the way buyers perceive a brand in ways that aren’t always apparent. Here is a quick color guide to explain the power of color in your marketing.



A good brand will understand the power of its brand color and use it enlist particular reactions for their audience.  Here is a great example, created by the logo Company about which brands chose which colors and what it evokes.

What do your colors say about your brand?